Identify Your Passions to Experience Business Success
Business success can seem like an illusive search like a pot of gold at the end of a rainbow. So what’s the secret? Identifying your passions and callings. It’s no secret that many of the world’s most successful business entrepreneurs possess an extraordinary passion for their work. But not only does passion fuel success—it can […]
What Does It Really Mean to Have Authentic Branding
Authentic branding. What is it and why is it important? “Authentic” is another buzz word heard a lot when talking about branding. I use it myself in my branding courses. It’s core to what I do and how I help my clients. But what does it mean? And how do you be authentic? Authentic is […]
Your Brand: Your Most Valuable Asset
What do you think is your company’s most valuable asset? It is your brand! Corporations spend tens of thousands of dollars and even millions of dollars on branding. Think about the “big guys” out there—the Targets and Visas and Starbucks, to name a few. They jealously guard their images. They trademark their logos and slogans. […]
Are You Struggling in Business? Focus on Alignment!
Sometimes in business we can feel stuck and like nothing will ever change. Like nothing you try is working in your business. It may be an alignment problem. What do you I mean? Let me tell you a personal story. In my married life, there were some misplaced priorities that prevented me from reaching the […]
Imagining Your Success in Business
In this episode of Branding for Success, brand strategist Dana Susan Beasley talks about why keeping the end in mine and imagining your success is important and she shares important and effective ways to get you from where you are now to where you want to be. Want to find out more about my business […]
6 Myths Uncovered About Running a Successful Business
Running a successful business. It can look easy, kind of like an ice skater effortlessly gliding on the ice. But here’s the truth. For every successful business owner there is a story of pain, sweat, and tears. There’s a saying: it took me 10 years to become an overnight success. You see, we only see […]
The Importance of Goal Planning
Do you need to be refreshed in your business? Take my free Business Revival Challenge! Do you want to do a deeper dive into business planning and get step by step help? Take my business planning workshop and come away with a complete business plan!
Want A Thriving Business? Focus On Alignment!
Perhaps your business is stuck and you feel like you’re going nowhere fast. It may be that you are out of alignment. What in the world does that mean? Here’s a personal story. In my married life years ago, there were misplaced priorities that prevented me from reaching my goals and the goals we had […]
Simple Ideas to Write Taglines
As a work at home business owner, a tagline or slogan is no less important than a big-time corporate office. Why is that? Because it gives a clear message why you are in business and what your business does for its customers. As the saying goes, brevity is the soul of wit. As a society, we […]
A Classic Soap Story From the Great Depression…
It seems to me with the coronavirus crisis we business owners find ourselves in, one of my favorite stories would be a good one to retell… so here goes… During the Great Depression, there were two soap companies. One stopped stocking products and pulled their advertising. The other decided to use a new platform–radio. […]